The “We” Generation

Here we are.

The next two years will seem to bring to life the ancient curse, “May you live in interesting times.”

The need for mutual self-help and self-reliance along with solidarity will be at the forefront for many of our cooperatives and we, whether as members, educators, or developers, must rise to meet the challenges presented.

The pendulum of human history has shifted once more from the individualistic to the communal. This can, of course, be a good thing. People working together for the common good has helped move our civilizations from the dictates of a single ruler to more democratic and inclusive governments (even if it doesn’t always feel that progress continues).

I don’t subscribe to the cohort model of generations. I don’t think that being born between 1946-1964 creates a certain type of world view any more that being born in the 90’s makes one a certain way. I follow instead an idea put forward by advertising guru Roy Williams (working off others). This pendulum concepts suggests that humanity cycles through a “me” and a “we” period with the switch around happening about every 40 years. Each period has an upswing and a down-swing and, there are always outliers looking forward to the equilibrium (when the down-swing of one becomes the upswing of another)

Today, we are about the same spot as 1936, 1856, and 1776. Those time periods all involved a period in which people coalesced around a common “we” (1842-1882, 1922-1962, and 1752-1792 respectively). What does this mean to the development of worker cooperatives and the labor movement at a whole. The common “We” works in sometimes contradictory ways. The groups of the 1930’s brought about strong unionism among the working class even as others used perceived racial purity as the defining virtue. Likewise, the power of “we” fueled both the democratically inclined Revolutionary War and the rise of the Abolition Movement but the genocidal war against First Nations peoples also dominated the nation.

According to Williams, the moment of the switch between the Me Generation and the We Generation occurred around 2002-ish and the Year of Hope with the election of Barack Obama mirroring the Me Generation’s Summer of Love. It is worth reading the book (it isn’t a heavy scholarly read at all) to get the sense of it.

The question for us, as worker cooperators, is how do we enter this rather polarized world of “we”. In some respects, it provides some advantages as people seem more likely to see solidarity and common purpose as positive traits. The values and principles of cooperation should resonate and help the Decade of the Co-op shine. However, there is also danger in the neo-tribalism of the “we” that separates people by false categories (race, skin color, religion, gender, sexual orientation).  Further, cooperatives (and especially worker cooperatives) have a tendency to overly focus on internal issues and ignore the larger movement. Even with the relative growth and rise of the US Federation, co-ops don’t always stay engaged in their community and the larger co-op movement.

As much as I respect the work of the Federation and its offshoot, DAWI, we can’t simply subcontract the sixth and seventh principles of cooperation to apex organizations. They have important roles to play at the national and international level providing information, support, and connectivity, but can’t really provide a one-size fits all game plan for every community. We are special snowflakes despite our commonalities.

It will be important for those organizations to engage at the national level, but co-ops (especially worker co-ops) cannot engage in isolationism. They need to create local partnerships with the local labor organizations (even if it is only an expression of solidarity and event invitation), local political leaders, and other cooperatives. They need to also encourage the regional and national coop groups to stand with labor and identify worker cooperatives as something more than simply an economic model akin to ESOPs.

Now is the time for us to embrace our movement and make it move (as Jim Hightower might say). We need to tell our collective stories and educate people about real worker ownership (that involves more than owning shares) and how through worker ownership and worker control, the American Dream can be resurrected and expanded to include all of us.

About John McNamara

John spent 26 years with Union Cab of Madison Cooperative and currently helps develop co-ops in the Pacific Northwest. He holds a Ph.D. in Business Administration and Masters in Management: Co-operatives and Credit Unions from Saint Mary's University.
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